20. SEO For Beginners: Local SEO Made Simple!

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20. SEO For Beginners: Local SEO Made Simple!

Local SEO focuses on ranking businesses that are in the specific location, a bicycle shop in Doncaster for example.
With Local SEO you need to relay less on building links and focus more on Local NAP citations and Local Reviews.

Local NAP Citations (NAP):
NAP stands for Name, Address and Phone Number. You need to ensure that your NAP is consistent throughout your whole website.
This means that you need to have the exact same details in the exact same format.

Google+:
it is very important that you register a Google Plus business page for your business. You need to ensure that you fill in as much information on your Google Plus page as possible and upload some photos. Ensure that your NAP details and format are exactly the same as they are on your website and in your citation listings.

Don’t forget to add a link to your website on your Google+ business page.

Local Reviews:
Local reviews impact Local search rankings. It is important that you encourage your customers to leave positive Google reviews, not only to improve SEO but to also obtain more customers that are searching in Google.

Resources Spreadsheet:
http://www.peterstavrou.com/seo-beginners-local-seo

SEO For Beginners – The Complete Training Series:
http://www.peterstavrou.com/get/seo-for-beginners-the-ultimate-guide

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