Basic SEO training: clear call-to-action

“These are a couple of examples of good call-to-actions we found. One is Evernote. There’s a clear box that draws your attention and you want to click on that button immediately. The other one, what do I have to say about that. It’s a green website and has a blue call-to-action, it’s immediately clear. You have to make the call-to-action as big as possible, you have to make it stand out and people will immediately know what to do on that page.”

https://yoast.com/basic-seo-training-clear-call-action/