Geo Marketing, Local SEO vs SEO by @AllyDigital 512-829-1154
Geo Marketing, Local SEO vs SEO by @AllyDigital 512-829-1154
Geo Marketing (Local SEO, Listings, Schema) vs SEO by @AllyDigital 512-829-1154
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Video Transcript:
Let’s talk about Geo-marketing vs SEO for small business
USER BEHAVIOR CHANGES
• Most search is now happening on mobile.(1)
• 4 in 5 consumers use search engines to find local information.
• Consumers search for: store address, phone number, business hours, product availability, directions.
• Consumers search with their location and proximity in mind.(2)
• 88% of consumers who search for a local business visit it within 48 hours.(3)
• Consumer search is now mostly mobile and local.
SEARCH ENGINE CHANGES
•Google Panda Updates -Focused on quality, makes organic SEO harder by requiring truly extraordinary content
• The Google Pigeon Update (2014), among other things, gave better visibility to Local Directory Sites in Google’s search results.(4)
• Search Engines are now more mobile and local friendly.
THE CHALLENGE FOR ORGANIC SEO
Say there are only 10 competing businesses in your area. There are up to about 18 spots on page one of Google (on Desktop) if you count the organic results and the map pack. After removing Ads, Map Pack, Knowledge Graph, and very high Page Rank organic results, we may end up with about 8 spots.
10 businesses competing for 8 spots.
But, you obviously want to target the larger metro area to bring in more search traffic.
Let’s say there are 5 areas in your metro, so let’s adjust the math:
5 business per area
X 10 competing businesses in each =
50 businesses competing for 8 spots
But look closely (at map results), What do you see?
Map Results.
Consumer search is now mostly mobile and local.
Search Engines are now more mobile and local friendly.
You must optimize for mobile and local searches.
____________________________________________________________________
1. Google mobile searches now outstrip those from PCs –CNET, May 2015
2. Understanding Consumers’ Local Search Behavior –Think With Google, May 2014
3. Get on that Map: Local SEO Best Practices – George Freitag, Portent, June 2014
4. Source: Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories – Search Engine Land, JULY 2014
Kudos to Greg Gifford’s on the article that inspired this video: “Simple Math To Show Potential Clients Why Local SEO Is Important”, originally published October 13th, 2014 on Search Engine Land