What is The Google Possum Update? Local SEO Update

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What is The Google Possum Update? Local SEO Update

Here’s what you need to know about the Google Possum update and how it’s affecting local search.

First of all, listings outside of city limits are seeing spikes in traffic and rankings. This is great for service areas. Next, we’re seeing more relevant searches closer to proximity of a business. Also, Google started filtering map listings based on associations via NAP and website. We’re skeptical that a more advanced algorithm like account association or reviews, on page signals, etc. are being accounted for as well.

Best of all, keyword variations! long tail keywords matter more yay. Time to start building out your site content with more unique pages.

Finally, local filter seems to be ranking businesses more independently from organic results.

If you liked this information and found it useful, please feel free to tell a friend about it and stay tuned for more data.

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