Local SEO: Complete Guide 2017!
Local SEO: Complete Guide 2017!
This is the Local SEO: complete guide for 2017!
In this video I explain everything you need to know to rank a local business in the map pack. 🙂
0:00 – Introduction
2:00 – Explanation of the new Google possum update and what it means for local SEO and the map pack.
8:52 – On-page audit using BeamUsUp. This includes explanations of canonicals and 301 redirects.
13:03 – Shema.org markups for a service area business explained
15:44 – Website UI/UX
18:05 – On page-optimization in WordPress including image optimization and a brief mention of local keyword strategies
27:35 – How to increase sitespeed, which web hosts are the best in 2017, caching and image compression plugins, fast SEO-friendly wordpress themes, and content delivery networks (CDN)
**34:30 – Website Architecture and internal linking. An overview of Nearby Now for case studies, local content creation, the optimal website structure for a local business, and how to create advanced local website silos. In addition, I will discuss 301 redirects for website redesigns.**
59:30 – This section is an overview of the Google My Business (GMB) best practices. For some reason, Google puts a lot of weight on the business name when ranking in the map pack. It is important to report any spammy competitors that are using fake names or misinformation. In addition, I recommend having a local phone number, a completely filled out profile, and the proper categories.
1:04:10 – What you need to know about Google reviews: after 5 reviews you will get a star next to your listing, and that is helpful for clickthrough rates. I then run through how to create an emailable review link for your Google my business listing.
1:08:11 – A brief discussion of the importance of “hyper local” citations and links. How to audit NAP citation consistency and fix them using Moz Local.
1:14:00 – Yelp optimization for services area businesses. I recommend: Including keywords in the specialties section, hiding the address of a local business operated out of a house, and strong online reputation management (ORM). In addition this section will include how/when to legitimately flag a review.
1:20:15 Google Search console: How to verify your website and what to look for in your account. Structured Data, internal linking, search analytics, HTML improvements, Robots.txt and more.
1:30:55 – How to register with Google Analytics and implement the tracking code on a WordPress website. After the code is on the website, I will show you how to test to make sure it’s working using Google Tag Assistant.
1:34:55 – How to link Google Tag Manager (GTM) with a website. The video will show using event tracking to track link clicks and in this case calls.
1:49:30 – Link building using SEOprofiler, Moz Open Site Explorer, and manually.
1:59:55 – End – Outro and special offer!
Resources:
Google review link: https://support.google.com/business/answer/7035772
Google Possum Update: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900
Site map tool: bubbl.us
Best citations by business category: https://moz.com/learn/local/citations-by-category
Website redesign SEO: http://searchengineland.com/relaunching-site-dont-even-think-without-solid-seo-game-plan-231315
On Page SEO Guide: http://backlinko.com/on-page-seo
Google Tag Manager Event tracking: https://support.google.com/tagmanager/answer/6106716
Tools:
Moz Local
LSI graph
Google Tag Assistant
Fiverr.com
BeamUsUp:
Nearby Now:
SEOprofiler: www.seoprofiler.com
Moz Open Site Explorer: