SEO Sunshine Coast | How is Local SEO Different To National SEO

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SEO Sunshine Coast | How is Local SEO Different To National SEO

http://www.websitesthatsell.com.au/seo/sunshine-coast

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While all of the elements that apply to national SEO also impact local SEO (on-page factors, links, social, indexing, etc.), local comes with a few unique elements.

The first and probably most important is that for local SEO you need to create and claim a local profile on Google (and other platforms as desired.) Your local listing is what will show (usually) for localized search results.

The second most important thing is called a citation. A citation is any place online that uses your company NAP (name, address, phone number) all on the same page, in the same format as your local listing. This same format bit is pretty important. While Google is pretty smart, it’s best to make sure that your local citation efforts match your local listing as closely as possible. Don’t abbreviate in one and not the other (St. vs Street, (800) vs 1-800, etc.)

Third, reviews. Lots and lots of reviews (preferably really good ones.) Quantity and quality of reviews left for your business on your Google Places page is one of the most important local ranking factors.

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