Basic SEO Fundamentals For Your Website – 005 – Local SEO Tactics
Basic SEO Fundamentals For Your Website – 005 – Local SEO Tactics
Basic SEO Fundamentals – For New and Existing Websites
In this weeks episode of Local SEO Tactics, we cover some of the basics you need to know for building a proper SEO foundation into your website. There are many, many tricks and tactics to use for improving your SEO – but if you’re not doing the basics properly, then it’s all for not!
This episode is a bit longer than most, about 48 minutes in length. However, stick with it, take notes, and write down the action items you can accomplish. SEO is not always sexy…actually, it’s usually pretty dry, but taking action and executing the steps will ensure you keep moving forward.
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Here is a preview of the transcription from Episode 5 – Basic SEO Fundamentals For Your Website;
Jesse: You can run this audit on anything. It doesn’t have to be just your website. You can run your competitions webpages through this too, if you want to kind of reverse engineer them.
Hey everyone, Jesse Dolan and Bob Brennan here with local SEO Tactics. This week we’re going to be talking about actual on-page SEO. Not so much the Google My Business anymore, we’ve been there for the last four weeks, roughly, with the first three being about the Google My Business page optimization set up, things like that. Last week we talked about reviews. This week we’re going to dig into the website. We’re going to kind of start from the beginning, if you have a website right now you should be able to follow along, apply some of these tactics. If you don’t yet have a website, you can still take all this in, jot some notes down, and this should help you prepare how to get your website and set it up for the first time.
Bob: I’ve got to just make a few quick announcements. Some of this may be a little bit dry, and pretty technical. Those of us that are in the ADD world, this may be difficult for us to follow along. I can tell you this, you’re going to want to follow it, you’re going to want to take the time to learn and understand this. This is a critical part of your business. Again, this is about getting your site to the top of Google. If it isn’t at the very top, I’m not talking about first page, the very top of Google, it’s really kind of pointless. A website is good for a brochure, if you will, here, go to my website for this information. That’s fine. If it’s about SEO, if it’s about new customers, unless it’s in the top three, I believe you’re wasting your time.
We’re going to give you the tools to get that site to the top three.
Jesse: Right. I think everybody knows if you do your own searches, it’s not often you go down, even halfway down the page, let alone even the second or the third page. Something that we actually find, is when people are further down on the page, you may still get some leads, but they’re just not that good.
Bob: Oh yeah, that’s a good point, Jesse. Really, unless you’re at the top, it’s again, the leads you’ll get at the bottom are lowest price, they’re looking for lowest price. They have some unusual requests that you can’t fulfill, and they will chew up your time in that process. Many of us are just happy to get a call off our sites, but you’ll begin to understand once you begin to go through this process, and you’re at the bottom of the first page, you’re going to get some calls, you’re going to get excited about it, which is fine. It’s just you’re going to find out sooner than later, there’s a reason they’re calling you, and it’s usually because they’re a bit of a problem sometimes.
Again, all customers are good, don’t get me wrong. This is kind of … You’re going to see a trend forming when you’re at the bottom of the first page.
Jesse: Would you say a lot of times, I’m kind of asking a question I already know the answer to, but just to make it a talking point. Those people that are calling you, if you’re in the 6th, 7th, 8th place, they’ve already called everybody else, right? They didn’t just scroll down to the bottom and pick you, they’ve gotten no’s, or unfavorable responses already.
Bob: Unless your competition is woefully inadequate, and dealing with customer service issues, again, there’s a reason they’re calling you. It’s not always a pleasant reason.
Jesse: Right.
Bob: Again, we want to shoot for that top three, the top three is a good goal to hit, and don’t stop applying these methods. If you’re on the first page thinking you were right, you just got to keep at it and be diligent, and give it as much attention as you can, as you can afford. Again, we’re all busy, allocate that time. It’s worth it.
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Get all the show notes here; https://www.intrycks.com/episode5
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