Creating A Local SEO Strategy (Using Free Tools)
Creating A Local SEO Strategy (Using Free Tools)
Ron Pascal describes his strategy for ranking business websites locally using free tools.
1. Know What Your Stats Are
Use SEM Rush and Majestic SEO to look at your websites and figure out where you are.
You cannot get to where you are going, without understanding where you are first.
I use these tools to see the estimated “Search Volume”, and “Backlinks” to gauge how much more we need to get to the higher Google search positions.
2. Check Your On Page And Off Page Statistics
I use SEM Rush and Majestic for On Page and Off Page Statistics, along with Internet Marketing Ninjas for keyword density.
3. Look At Your Competition
Now that you know where you are, and what keywords you want to rank for; do the same with your competition.
It’s surprisingly easy to beat them once you are aware of where you are!
4. Build Your Plan
Now it’s time to build your plan together. It’s surprisingly easy once you see where you are, along with where they are.
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