How To Rank On Google For Local Businesses
How To Rank On Google For Local Businesses
For the complete local SEO business checklist visit http://aidangibson.com for more details.
With the huge increase and popularity of local business listings, it has become essential to use SEO to leverage the potential. SEO “Search Engine Optimization” increases the potential of your business getting identified by search engines. The need of good SEO has escalated exponentially for local business promotion. As I stress in the video below- We must play by Google’s rules when trying to rank on front page.
It is recommended consider SEO when you are launching a new website or redesigning a site. It helps to ensure that the website is designed in such a way that more and more searchers can find it on search engines. However, existing websites can also be improved by implementing basic local SEO factors.
For getting highlighted in local search your website has to have geo-targeted keywords, which means to include the geographical description like including city or regional keywords in the URL, tags, Meta description tag and various places in the site content.
Identifying keywords that are related to your business is known as on-page SEO factors. SEO factors mean all the actions that your website can perform, which can rank you higher in your Google places listing. Also ensure that there is not over stuffing of keywords.
Starting a blog is another way to optimize local business promotion. A blog on your website which is geo-targeted, which means i.e. blog topics covering local news, events, politics, local government policies and local business. Also ensure that you are including those blogs which are making sense to your business, it should not be confusing for the local searcher.
A great way to focus on local link building is by linking to social media like facebook, twitter, linkedin, wherein you get to network with likeminded people. Place local advertising in these websites to attract traffic. You can comment on those blogs with links or request guest comments. This helps in building trust to your website by local search engines. Once local search keywords are optimized one should optimize for local search directories.
It is really important to provide details of company address, description and other specific information related to your company properly, including good branding, as it helps the searcher to recognize the business. Contact information should appear at the footer for easy access.
If you have any questions about optimizing your website for local SEO then feel free to contact me at http://aidangibson.com or comment below.