Local SEO as a Sales Tool – Failte Ireland Webinar

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Local SEO as a Sales Tool – Failte Ireland Webinar

Do you want people to find your business based on your location? Do you want to know how to improve your ranking for Local SEO?

Let’s say someone is planning their holiday and they want accommodation in a particular location. They will most likely go to the search engine and type the type of accommodation and the location into Google e.g. family friendly hotel Galway City. Their next step may be to research some activities in that same location e.g. family day out Galway city or children’s activities Galway city.

If these types of searches are completed are your being found? A lot of travellers are waiting until they arrive to finalise their activities. If someone is standing in the middle of Salthill and type in children’s activities and if they are standing in the middle of Galway city and type the same search string they will be getting results based on their physical location.

In this webinar we take a look at the steps you can take to optimise your search for local SEO. If you are not doing this already you are missing out on potential business. Topics covered include:

– What is Local SEO?
– The signals Google look for when ranking for local SEO
– What you can do to improve your local SEO – inlcuding on-page factors, Link building, the impact of reviews, etc
– The importance of your Google My Business listing
– Internationalising / geo-targeting your site

http://www.failteireland.ie

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