Local SEO & Structured Data Markup

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Local SEO & Structured Data Markup

Hi, Welcome to the weekly SEO tips for newbies video series. I am Chris Darling. I’m known as the “Googler” within my networking circles because I help businesses get to the first page of Google by dialing in their local SEO so that they can increase their visibility, make that phone ring and get more business from the Internet.

Now one of the things I focus on is Local SEO. This is when I help business owners to show up locally on the first page of Google and within the 3 pack of maps in their town for the services they offer. If your customer is searching on Google to find your services, this is the type of SEO you want to focus on; LOCAL.

One of the things I do in local SEO is use schema markup or structured data markup to identify your local business type and other details to the major search engines. I also use it to markup reviews or videos on your website.

Search engines like Google LOVE structured data markup. It helps them to better understand the information on your web pages. It’s still debatable to whether this type of markup helps in your keyword rankings or not.

But one cool thing is that when used, this type of markup creates Rich Snippets in search results you get better click through rates. In other words, people are more likely to click on the result in the form of a rich snippet.

My point… use structured data markup whenever possible because it will help to attract more traffic to your website from search results.

If you want some help in marking up your website with structured data, let me know. Contact me here: http://www.darlingseo.com/contact-us/

Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie. See ya next week.

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