Local Seo Santa Cruz
Local Seo Santa Cruz
6 reasons why your business may not be ranking well in the search engines. For more details visit: http://www.astriden.com/seo-company-bay-area/
What is search engine optimization and how can it help a small business owner. SEO techniques are strategies that are used by a marketing expert to rank a website at the top of search engine result pages so that people searching for your products and services can find you. The return on investment (ROI) tends to be very good compared to other online marketing strategies.
1. Keyword research and analysis
Finding the right keywords is the first step for a SEO campaign. The consultant will do keyword research to determine what searches are using to locate your product or services. This is a very important step to ensure campaign success and high search rankings.
2. On page SEO
On page optimization are site optimization to your website such as meta tags, schema keyword phrases, and title tags so that a business can receive top Google search results in Google local listings and Google maps. The advantage this has over Google Adwords is there is no cost beyond the seo fees and the conversion rates tend to be high. In general, it’s a very good marketing strategy and should be considered as one aspect of your marketing plan.
3. Off page SEO
A webmaster will perform link building services and outreach to other websites in order to leverage powerful inbound links that help rank a site. Local business directories are a good place to obtain local listings and backlinks to your site. It’s important that all business listings placed added to data aggregators be consistent and mention the same name, address and phone number.
4. Penalties
Both black hat and white hat seo have risk since you don’t have any control over Google or Bing’s rules and these rules may be updated and change at any time. A Google penalty can be very costly to a company. This is why you need an ethical expert to guide you away from mistakes. Panda, penguin and pigeon as well as many other algorithms analyze for spamy behavior and demote websites that don’t play by the rules
5. Other marketing avenues
Local search engine optimization may not be right for every organization. Paid search advertising can be setup very quickly and remarketing is always good to bring repeat traffic to a site. Social media marketing, email marketing and video marketing are terrific alternatives that can be used in conjunction with search engine optimization services. Traditional marketing is very expensive and companies that have a web presence and generate web traffic have a competitive advantage. Web analytics can be setup to determine which website traffic is providing the best ROI.
Astriden is an internet marketing agency that can perform a competitive analysis, build brand awareness and setup a local search marketing strategy that will bring targeted traffic and qualified leads to your business. Contact us today to learn more. We are located in Santa Cruz, California but do screen shares and phone calls for remote clients. We offer a free website audit and provide invaluable tips!
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