Location3 Digital Shoptalk – Conversion Rate Optimization & Local SEO

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Location3 Digital Shoptalk – Conversion Rate Optimization & Local SEO

In this week’s episode, we discuss the topic of marketing budget windfalls and why we think you should take your extra budget and apply it toward conversion rate testing and optimization. We also cover Andrew Beckman’s latest post on Search Engine Land that discusses the ways brands can implement a centralized Local SEO strategy by building local pages on a subdirectory.

From Search Engine Land:
“Enterprise brands with a major brick-and-mortar presence have a unique challenge in digital marketing: connecting with consumers online, with the intent of ultimately encouraging them to visit a physical business location to make a purchase. By creating a more user-focused experience that includes individual location landing pages for physical business locations, franchise systems and multi-location brands can turn user queries into business visits.”

Read more: http://searchengineland.com/multi-location-local-seo-strategy-domain-structure-259732

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